
How To Sell My Business
Our structured, 10-step method helps business owners enhance their valuation, simplify the sales process, and reduce unexpected issues.
At CFC Strategy, we have provided guidance on transactions totalling over $30 billion and are here to assist you in selling your business.
Have you tried our simple Business Valuation Calculation tool?

01
Strategic Planning
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Clarify your objectives and timeline
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Define deal structure preferences (share sale vs asset sale)
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Identify potential buyer types (strategic acquirers, financial investors, management buy-outs)
02
Financial Preparation
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Organise and audit financial statements for the past 3–5 years
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Reconcile accounts receivable/payable and clean up off-balance-sheet items
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Establish normalised earnings by adjusting for one-off expenses and owner’s discretionary costs
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Prepare detailed financial projections and budgets
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Review and optimise working capital requirements


03
Operational Readiness
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Document key processes, policies, and standard operating procedures
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Ensure IT systems and data backups are in place
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Perform a gap analysis on critical roles and cross-train staff
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Conduct an inventory audit and resolve obsolete or slow-moving stock
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Address any compliance or health & safety issues
04
Legal and Regulatory
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Compile corporate records: shareholder agreements, board minutes, articles of association
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Review contracts (customer, supplier, lease, loan) for assignability and change-of-control provisions
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Clear any litigation, disputes, regulatory breaches
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Verify intellectual property ownership
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Confirm employment agreements and pension commitments are up to date


05
Commercial & Market Positioning
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Prepare a concise Information Memorandum outlining business model, market, growth prospects
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Highlight unique selling points: technology, customer relationships, or proprietary processes
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Gather customer testimonials, case studies
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Benchmark against competitors and demonstrate market share trends
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Clean up the company’s website, social media, PR
06
People and Culture
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Identify and secure key management team commitments for transition support
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Define employee retention incentives
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Assess, document any labour disputes or HR issues
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Plan communication strategy for staff to maintain morale during sale process
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Confirm non-compete and confidentiality clauses are enforceable


07
Tax and Structuring
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Obtain tax advice on capital gains, VAT, and transaction structuring
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Review shareholding structure for tax-efficient exit (holdco, SPV considerations)
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Prepare tax filings and clear any liabilities
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Explore rollover & entrepreneurs’ relief eligibility
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Ensure bank facilities and debt arrangements support transaction timing
08
Data Room and Documentation
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Establish secure virtual data room (VDR) with controlled access
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Organize folders: corporate, financial, legal, HR, IP, commercial, IT, environmental
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Index and cross-reference documents for ease of buyer review
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Implement Q&A tracking for buyer inquiries
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Ensure confidentiality agreements are signed prior to access


09
Deal Execution
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Pre-qualify buyers and conduct initial management presentations
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Collect and evaluate non-binding offers (Indicative Offers)
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Manage due diligence logistics and update management on progress
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Negotiate key commercial and legal terms (SPA, warranties, indemnities)
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Coordinate funding approvals and regulatory consents
10
Closing and Transition
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Finalize Sale and Purchase Agreement and ancillary documents
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Manage escrow arrangements and post-completion earn-outs
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Communicate transaction to employees, customers, and suppliers
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Oversee hand-over of management responsibilities
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Complete post-sale obligations (tax filings, release of security, license transfers)

