
How To Sell My Business
Our structured, 10-step method helps business owners enhance their valuation, simplify the sales process, and reduce unexpected issues.
At CFC Strategy, we have provided guidance on transactions totalling over $30 billion and are here to assist you in selling your business.
Have you tried our simple Business Valuation Calculation tool?

01
Strategic Planning
- 
Clarify your objectives and timeline 
- 
Define deal structure preferences (share sale vs asset sale) 
- 
Identify potential buyer types (strategic acquirers, financial investors, management buy-outs) 
02
Financial Preparation
- 
Organise and audit financial statements for the past 3–5 years 
- 
Reconcile accounts receivable/payable and clean up off-balance-sheet items 
- 
Establish normalised earnings by adjusting for one-off expenses and owner’s discretionary costs 
- 
Prepare detailed financial projections and budgets 
- 
Review and optimise working capital requirements 


03
Operational Readiness
- 
Document key processes, policies, and standard operating procedures 
- 
Ensure IT systems and data backups are in place 
- 
Perform a gap analysis on critical roles and cross-train staff 
- 
Conduct an inventory audit and resolve obsolete or slow-moving stock 
- 
Address any compliance or health & safety issues 
04
Legal and Regulatory
- 
Compile corporate records: shareholder agreements, board minutes, articles of association 
- 
Review contracts (customer, supplier, lease, loan) for assignability and change-of-control provisions 
- 
Clear any litigation, disputes, regulatory breaches 
- 
Verify intellectual property ownership 
- 
Confirm employment agreements and pension commitments are up to date 


05
Commercial & Market Positioning
- 
Prepare a concise Information Memorandum outlining business model, market, growth prospects 
- 
Highlight unique selling points: technology, customer relationships, or proprietary processes 
- 
Gather customer testimonials, case studies 
- 
Benchmark against competitors and demonstrate market share trends 
- 
Clean up the company’s website, social media, PR 
06
People and Culture
- 
Identify and secure key management team commitments for transition support 
- 
Define employee retention incentives 
- 
Assess, document any labour disputes or HR issues 
- 
Plan communication strategy for staff to maintain morale during sale process 
- 
Confirm non-compete and confidentiality clauses are enforceable 


07
Tax and Structuring
- 
Obtain tax advice on capital gains, VAT, and transaction structuring 
- 
Review shareholding structure for tax-efficient exit (holdco, SPV considerations) 
- 
Prepare tax filings and clear any liabilities 
- 
Explore rollover & entrepreneurs’ relief eligibility 
- 
Ensure bank facilities and debt arrangements support transaction timing 
08
Data Room and Documentation
- 
Establish secure virtual data room (VDR) with controlled access 
- 
Organize folders: corporate, financial, legal, HR, IP, commercial, IT, environmental 
- 
Index and cross-reference documents for ease of buyer review 
- 
Implement Q&A tracking for buyer inquiries 
- 
Ensure confidentiality agreements are signed prior to access 


09
Deal Execution
- 
Pre-qualify buyers and conduct initial management presentations 
- 
Collect and evaluate non-binding offers (Indicative Offers) 
- 
Manage due diligence logistics and update management on progress 
- 
Negotiate key commercial and legal terms (SPA, warranties, indemnities) 
- 
Coordinate funding approvals and regulatory consents 
10
Closing and Transition
- 
Finalize Sale and Purchase Agreement and ancillary documents 
- 
Manage escrow arrangements and post-completion earn-outs 
- 
Communicate transaction to employees, customers, and suppliers 
- 
Oversee hand-over of management responsibilities 
- 
Complete post-sale obligations (tax filings, release of security, license transfers) 

